What is ipsy?

ipsy co-founder Michelle Phan has captivated countless viewers around the world through her beauty video tutorials on YouTube. She envisioned a vibrant community where women could be inspired to express their unique beauty, and ipsy is that community! 

ipsy” comes from the Latin word ipse, meaning “sense of self.” By celebrating beauty of all forms in the world, ipsy provides a platform for anyone to express both their inner and outer radiance. With videos from ipsy's well-loved YouTube stylists, including co-founder Michelle Phan, as well as from a devoted and engaged user community, ipsy is changing the way women learn about and experience beauty looks. 

When you become a member, you can learn new beauty tricks, participate along with your favorite
ipsy stylists in monthly looks, and connect with other ipsters who inspire you. 


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